Topic: Marketing plan

Order Description write a marketing plan plan for an innovative product, and I choose to write. “A Radio Interface Communication System.” i already finished target market and swot, I will make a short explain to you. 1. What is ir system? Radio Interface Communication System Current systems utilize a device that is situated on the individuals face mask and chest. 2. The reason we produce it. Current products offering direct auditory input are accessory equipment pieces as opposed to a total headgear/communication system. First accounts of individuals (firefighters) that use current technology express that there is a need for a better communication system that has a headpiece for both input/ output communication. please just continuing to write in the following... Promotions planning • Identify the goals of the integrated marketing communications (IMC) plan. • Describe the IMC plan, including use of all promotion mix tools you consider appropriate. • Display typical advertisements, promotions, etc. • Price planning • Outline broad basis for pricing objectives. • Discuss costs and other determinants of price. • Describe the specific price strategy (i.e. penetration versus skimming pricing) and tactics used to arrive at retail price.