Topic: social media andthe post recession consumer

Order Description The entire argument of my paper is this Post recession consumers aremuch more educaed, much more focused on a good customer service experience and a fair result ofthe product expectaton, and are happy to loudly vocacalize this. Hence, the social proof theory will be closely analyzed to demonstrate how customers post recession look at businesses and marketing and apply social media to their shopping education and experiences as a community. Next, I will examine why successful companies like Amazon, Apply and UPS use strategies in CP and trrain their employees about how to use CP in case by case analysis on order to make the most effective customer service agreement for all will be presented in order to demonstrate the success of some of the companie that have effecgtively utilized CP Focus on the use of CP in business customer service on a case by a case approach using Amazon, Apple and UPS. Look at how they educate their peole to use CP in decisions for a case by case approach. Look at their social media standings and reviews and the customer service anallysis. Analyze it. For consumers please focus on social proof theory and how it is used in post recession consumer media. Must have 25 sources n perect APA all must be scholatly and peer reviewed You must use standard research paper headings. Here are he directins Your paper should include several sections (please use headings and subheadings for an organized paper): 1. An introduction: introduces the communication topic you selected (e.g., social media as the new public sphere) and the significance of studying it, providing an overview of the paper at the end. In the introduction, you orient the reader(s) to your topic generally, define terms, survey some general studies on the issue, and provide an overview of the topics to be discussed in your paper at the end of the introduction. Usually, the introduction is the last part to be written although it appears at the beginning of a paper. Also, you need a title of your paper that reflects its main theme, which can’t be “Final Paper”. 2. Literature Review: This is the bulk of your paper, where you go over the major findings of your research. You go over studies that either studied the topic of your selection (or related topics) and studies that either used or researched a theory connected to your topic. Example, if your topic is “Social Media as the New/Global Public Sphere”, your theoretical perspective could be based on Habermas’ concept of the “public sphere.” If your topic is “The Gap between People’s Opinion on the Third Iraqi War and Media’s Portrayals of That War,” then you might use Neumann’s “spiral of silence” theory. 3. Discussion: In this section, you provide your analysis and synthesis of your literature findings. How do you read what other scholars concluded? What is missing from the discussion? What are some of the strengths or limitations of these studies? 4. Recommendations: What are your recommendations for future research? 5. Conclusion: Any final thoughts or remarks on the topic, studies, research methods, directions for future studies, etc. In the process, provide a brief review of your paper. 6. References (bibliography): A list (no annotations) of all the references you used in the body of your paper. You should use a minimum of 25 scholarly references and an unlimited number of other references like newspaper and magazine articles, non-scholarly books, etc.less What I wrote here before I used in my last paper so you must change the wording and revise it although the concedpt can be used, it must appear different. Below are my drafted theory ideas sorry for the typos. REMEMBER you cannot put below in word for word you must rewrite it. The past two decades have seen a massive boom in the improvement, cultivation, standardization, accessibility, and affordability of computerized technology for the everyday consumer. This technical revolution has effectively created a mass standardization of technology that previously would have been far too expensive to reproduce for the public or for the average customer to consider buying. Today these high-tech products (smartphones, iPads, laptops, etc.) are portable, easy to obtain, and part of our everyday lives. People now have their portable products with them at all times, allowing them to have constant access not only to one another but also to research, via Internet access, social media, and instant access to global information. This instant access has resulted in more informed and educated consumers who are much more likely to research products and companies via social media. Following the recession, they are also more likely to be careful with expenditures and more willing to use social media both for research and to voice experiences. The recession has shifted the consumer focus away from wanting objects for materialistic show (i.e., showing off by having the latest and greatest technology) to using social media as a way to seek equality for all. This means wanting similar products in order to save money and find the best experiences—not only for oneself, but for all consumers. The focus has shifted from the self to keeping companies in line; this is a result of the economic meltdown, which caused many consumers to blame corporate marketing strategies for leading them to think in this way. Thus, “equality for all” consumers’ posted messages on social media (even for complete strangers) is necessary in order to prevent that type of marketing influence from taking hold again. This has made social media the voice of a consumer community that is now very vocal in keeping corporations in line. The everyday consumer has thus undergone a massive psychological shift throughout the recession and the rise of social media. The standard economic models that influence the study of marketing communications typically describe consumers as being narcissistic. Much of the marketing generalization that focuses on consumer self-interest (for object attainment) and corporation self-interest (for monetary gain) is the very foundation of capitalism. Capitalism—and the foundation of the American Dream as the ultimate attainable goal via integration into this Westernized view of wealth achieved through hard work and innovation—is what defines marketing in the United States. Capitalism has thus spawned the idea that wealth and power go hand in hand and are both attainable, which presents a somewhat false image of the American Dream as a possibility for all citizens. Americans often believe that individuals who do not appear to be attempting to achieve this dream (or those who fail to achieve it) are to blame— not the society itself. Capitalism has created a standard theme of materialism in American society that created a pre-recession society of narcissists who were selfishly out for wealth and power in order to attain that materialism and money in order to “be the best,” failing to realize that this goal was not necessarily the key to true success or happiness, The computer and Internet technology explosion has revolutionized word-of-mouth advertising and amplified its importance on a massive scale; this explosion has created more consumer self-awareness due to instant access to research about global interactions and companies and their products, as well as the ability to broadcast reflections on the customer service experience via social media. Following the recession, consumer culture has shifted from a generalized cultural standard of customers who purchased the “latest and greatest” items in order to appear or feel more important than those who did not yet possess those items to a post-recession explosion in which society is focused more on equality and ensuring that the best service and monetary deals can be made for others who buy the same product. This is done not to post about purchasing that item as a boast but instead to share advice out of a sense of fairness for others. This has placed an increased focus on social media as a marketing tool and has created an increased need for effective customer service within corporations. This has further created the need to tailor thecorporate focus to maximize profit during each sale with cognitive psychology (CP), explained in more detail below, which can be used to analyze and create assessments of customers and individualized responses for improved customer service reputations. Because culture and society have changed to shift toward a customer demand for equality spawned from consumer culture having total distrust in financial institutions, marketing campaigns, and businesses in general, the desire to voice to complete strangers as well as get advice from complete strangers to ensure fairness for all customers changed purchasing power forever. The post recession consumer wanted honesty from all business marketing campaigns with promises kept to ensure there is no repeat of a recession through the use social media reviews so modern marketing model need to be reassessed. The computer and Internet technology explosion has revolutionized word-of-mouth advertising and amplified its importance on a massive scale; this explosion has created more consumer self-awareness due to instant access to research about global interactions and companies and their products, as well as the ability to broadcast reflections on the customer service experience via social media. Following the recession, consumer culture has shifted from a generalized cultural standard of customers who purchased the “latest and greatest” items in order to appear or feel more important than those who did not yet possess those items to a post-recession explosion in which society is focused more on equality and ensuring that the best service and monetary deals can be made for others who buy the same product. This is done not to post about purchasing that item as a boast but instead to share advice out of a sense of fairness for others. This has placed an increased focus on social media as a marketing tool and has created an increased need for effective customer service within corporations. This has further created the need to tailor the NE corporate focus to maximize profit during each sale so that cognitive psychology (CP), explained in more detail below, can be used to analyze and create assessments of customers and individualized responses for improved customer service reputations. The use of GT in marketing previously provided one way to tailor the NE in order to generate specific responses and marketing approaches to individual situations. Cognitive psychologists have begun to analyze the use of GT in marketing through laboratory tests; their results suggest that the combined use of GT and CP has generated a better, more successful marketing perspective than the NE alone. This is primarily because of the post-recession consumer shift and the social media explosion that created a huge shift in marketing focus. Consumers have moved from desired materialistic object attainment meant to “one up” their neighbors and friends to actually sharing (very publically) the purchase of the object. This is not acting in a competitive manner with other consumers, but it is instead intended to guarantee equality and quality when they purchase similar items in order to obtain the best experience possible. Consumers thus have filled an extremely important niche in publically influencing where other consumers will go (through platforms like Yelp). This situation has created the need for corporations to shift from generalized marketing tactics to a personalized experience for each customer stil ensuring fairness for all customers using CP. This provides for a more specific, case-by-case customer service focus and (companies hope) an increase in positive customer reactions. Post-recession customers have thus changed culturally from competition to equality and have gained such power to broadcast their experiences that it is creating a cultural marketing shift in the United States that, for the first time, is influenced not necessarily by consumer demand and gain but instead by consumer voice and equality. The emergence of companies that are willing to take economic losses for the sake of consumer happiness is also shifting general marketing focus. However, because such companies often pursue issues such as environmental conservation, diversity appreciation, education for all, and other projects that have no direct positive impact on their finances. If anything, the companies spend resources on activities that some would consider unnecessary. These companies use case-by-case CP strategies that, in the end, improve their reputations, but without any certainty of economic benefit. They enhance their images and reputations through good customer service, word of mouth, and social media platforms that have the ability to simultaneously reach millions of people globally. These companies typically make decisions related to customer satisfaction on a case-by-case basis, backed by CP; they often use CP theory to train their employees to understand how to make case-by-case decisions, based on the company philosophy. While some may argue that these companies may attempt to take various economic losses for the sake of customer satisfaction in order to increase social media reaction (and thus are actually out for economic gain via the expectation that customers will share their positive experiences on social media, regardless of its case-by-case CP approach), there is no guarantee that all customers who the company assumes are satisfied will share their experiences on social media in a positive way. A negative social media reaction—or no social media reaction at all—may instead be the outcome. There is no guarantee that each economic loss taken for each customer on a case-by-case basis will cause its word-of-mouth reputation to spread positively enough on social media to justify the individual economic losses. Furthermore, because people can be fickle for various reasons, even the behavior of faithful customers, who a company thinks are predictable, can be difficult to anticipate due to various uncontrollable events. If the company does not use CP with customer service to detect this pattern chang a poor response from the customer may escalate into a very large, unexpected pro blem. Based on the fact that social media has brought consumers not only closer together, but made them more vocal, more educated, expecting equality for all and strenthening their voices and power over checking the businesss marketing campaigns and morals to ensure that their ethical values are honest, the pre recession consumer now looks like a polar oppisite when held up to the post recession consumer in comparison. By using the power of social media, consumers post receession are making sure their power is used to curb financial lies about the economy or market in American in order to avoid a recession. Unlike the materialistic pre recession consumer who would happily not share how or where he or she purchased the latest and greatest tech gadget in order to appear more wealthy and self important in compairon to those that did not have it. The pre recession consumer was selfish and object oriented. In contrast, the post recession consumr wants equality for all consumers, wants to keep companies and their marketing ethical and in line as well as realistic about the economy, keeping promises that were marketed to customers and staying honest. Post recession consumers aremuch more educaed, much more focused on a good customer service experience and a fair result ofthe product expectaton, and are happy to loudly vocacalize this. Hence, the social proof theory will be closely analyzed to demonstrate how customers post recession look at businesses and marketing and apply social media to their shopping education and experiences as a community. Next, I will examine why successful companies like Amazon, Apply and UPS use strategies in CP and trrain their employees about how to use CP in case by case analysis on order to make the most effective customer service agreement for all will be presented in order to demonstrate the success of some of the companie that have effecgtively utilized CP