WETSUIT ENTRY INTO THE INDIAN MARKET

WETSUIT ENTRY INTO THE INDIAN MARKET Order Description Below information will help you 1. Introduction: • General background, business profile and context (name, location, size, experience identify, brand management, capacity, etc.) of the company you are consulting to ensure a reader has the same perspective with the writer. • Product/ service specification (features, quality, price, brand, image, sample and design). • Industry overview in the UK • Theoretical explanations and justifications export as market entry strategy. • Industry/ business sector analysis (Porter’s Five forces)/ SWOT analysis. • Provided the background and business profile of the company (size, experience, location, brand and identify) 2 Business and Market environment Analysis: • Macro Environment Analysis (PESTEL/PEST) about the target market. • Your analysis of the Porter’s five forces (with valid and relevant data, examples and evidence). • Identify competitors, their market share • Make sure specific data, examples and evidence are provided. 3. Market Segmentation and Distribution Channel: • Identified specific customer segmentation (age, geography, demography, gender, income etc. • Consideration of agent, distributor and wholesaler. • Provide a clear distribution channel demonstrating how to reach this targeted customer. • Make sure specific data, examples and evidence are provided. 4. Practical, technical and technological considerations: • Means or source of finance (cash flow). • Logistics (warehouse, transportation, product handling, labeling, packaging palletisation containerization, partial). • Terms of trade(method of payment, currency, time scale, Inco terms) • Process and procedure (quotation, pricing, sourcing, invoicing, time scale). • Documentation (Preformat invoice, commercial invoice, bill of loading packaging list, certificate of origin) • Means of transportation and shipment( air, land water) • Risk and insurance • Support and advice • Make sure specific data, examples and evidence are provided 5. Conclusion