WK 2 Applied Marketing Questions

Assignment: WK 2 Applied Marketing Questions Assignment: WK 2 Applied Marketing Questions Hi, dear please, choose broadcast, or online source of global, national, or any local news and they passed only six weeks. Also, covers each point in action items (A-B-C). Also, covers each point in the rubric. As well, my summary should use the Academic Paper Guidelines. Moreover, my summary should include at least three (3) of the marketing concepts for example,(product value analysis, buying centre new product , customer relationship management , marketing research , market segmentation, undifferentiated marketing ,micromarketing) please choose three only and define them at end my summary. Purpose To assess your ability to analyze current events in marketing. Action Items 1. BEFORE you come to the session, a. Select a print, broadcast, or online source of global, national, or local news. b. Use this publication to select a current (within the past 6 weeks) news story or series of related articles of interest to you. c. Submit a 1-2 page summary of your news story, as well as a link to the story. Your summary should include at least three (3) of the marketing concepts learned to date in this course. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. OR As an alternative, you may use a current event that has recently occurred in your own environment such as your workplace or your home. Your submission should include a thorough explanation of this event, along with the relevant marketing concepts described above. OR As an alternative, your professor may pre-assign a current event or case study for which the entire class will prepare a 1-2 page summary and be prepared to discuss. 2. In class, actively participate in the discussion to earn full credit for class participation (see the grading rubric below). In your class, you will be discussing: a. Your news story or current event, and/or b. The current event(s) OR case study selected by your professor, and c. Week 2 topics, issues, and assignments In-Class Discussion Rubric Total 25 points Criteria Prior to the class, complete a summary of your news story. Proficient • Addresses and develops all the required items in the assignment and demonstrates solid ability to accomplish the assignment. • Synthesizes relevant information and materials to provide evidence of critical thought. (9-10 points) Criteria During the class, actively participate in the discussions. Proficient • Insightful questions or comments were provided. • Exemplary responses to questions posed by the professor or classmates. (14-15 points)